I don’t recall claiming, in this article, that advertisers have a “social engineering agenda.” That was just not the topic of this article. I used the phrase “behavior modification," and I intended that in the sense that corporations want to nudge people’s behavior in whatever direction makes money for those corporations.

Regarding your last two paragraphs: It is contradictory to say that “this is no different than LOTS of people who hide things about themselves on dating apps” but also that “transgender people are pushing themselves on other groups in a way that no other groups I can think of is doing.” I don’t know how to reconcile those opposite statements. Anyway, leaving aside the details of the stereotype of trans people you’re presenting here, I'll comment from another angle: If a cis person went on a first date and was disappointed because their date had what is for them a dealbreaking trait, the cis person isn't a victim of a crime or even an insult. Plenty of dates are “bad,” as in poor matches; everyone is allowed to experiment and be disappointed. Furthermore the presumed behavior of one real-or-hypothetical transgender individual on whatever real-or-hypothetical date does not reflect on all “transgender people” as a group. By definition, that's stereotyping. As just one counterexample, some trans people are monogamously attached and don’t go on dates at all, so using some cis people’s dating anxiety to rationalize or excuse their prejudice against all trans people is just not logical. And if some cis people indeed have “fear of the other or fear of the unknown” [etymologically, that gives us “transphobia”], and if this fear drives them to express “resistance” toward the existence of all trans people, then, according to the terms of this narrative itself, trans people are not “creat[ing]” the “backlash” against ourselves; rather, cis people’s transphobic feelings drive their own transphobic actions. So, in this example, the transphobic cis people could try accepting responsibility for their feelings and for the way they treat everyone else.