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Today, Elon Musk Deployed This Strategy to Get Journos Off His Tail

He changed his display name on X. (If you’re at work, don’t look.)

Tucker Lieberman
3 min readFeb 11, 2025
pink-hair person with big eyes wide open, looking up in surprise
Don’t look by Victoria from Pixabay

In the days of Old Twitter, important people could apply for a blue-check icon, which meant their identity would be verified by a real process behind the scenes. Big-name journalists, for example, wanted to do this so their readers would know when they were reading a tweet from the real journalist and not an impersonator. Once you were verified (should you be so lucky), your real name would display on Twitter. Unlike the riff-raff, you could no longer change your display name back-and-forth as a joke. But you had the status symbol of a blue-check.

white check mark on blue background
Freepik

Nowadays, of course, a blue-check just means you pay Elon Musk a few dollars a month.

Today, Elon himself changed his display name on X. There may be any number of reasons why this man — the richest man in the world, and a gloating white supremacist — behaves like a 12-year-old boy on social media. Let me propose a reason why he made this particular NSFW name change.

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Tucker Lieberman
Tucker Lieberman

Written by Tucker Lieberman

Cult classic. Author of the novel "Most Famous Short Film of All Time." Editor for Prism & Pen and Identity Current. tuckerlieberman.com

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