The $120 Million Anti-Trans Joke

We used to call it ‘the one joke,’ but now they’ve gone and spent money on it

Tucker Lieberman

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cartoon of a jack-in-the-box with a frazzled character popping up. dollar bills fall chaotically from the sky. the background is a red brick wall, the color of MAGA
Jack in the box, dollars, brick wall, all from Pixabay

“I identify as…”

Some people seize that as an opportunity for mockery. The right-wing is forever making its anti-trans joke:

random internet post, name rubbed out: Well I identify as someone who believes Claire isn’t a woman.
Reddit

Sometimes they reformat it slightly as a pronoun-based joke.

It’s the same joke. They only have this one joke. As defined in Wiktionary:

one joke English Noun one joke (uncountable) (LGBT) Humour satirising transgender and non-binary gender identities through mocking self-identifications (typically by “identifying” as something absurd or self-evident). Used other than figuratively or idiomatically: see one,‎ joke.
Wiktionary

This election season, in the US, the “one joke” is a set of TV ads. The Republicans have paid $120 million and counting for it.

Why? To communicate their values and character.

Will it win them the election? We’ll know in two weeks.

Should they stop? Indeed, they should never have started, because what they’re doing is wrong.

Today’s Bulwark article

U.S. voters say the economy is their biggest concern. Concern over the existence…

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